My approach to Design
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know your users, context, and processes before making decisions
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make it easy - and when possible enjoyable - for users and employees
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examine experiences and processes from beginning to end & think of ecosystems
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harness the knowledge held inside and outside your organisation
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test assumptions, concepts, & experiences before entering implementation
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mapping techniques support holistic understanding and communication
Take a broader perspective
Understand where you are to find your way forward
Lay out what you know about your users, context, and processes , before making decisions. Mapping your organisation and services will allow you to:
identify gaps in knowledge and processes
think strategically while keeping both the macro and micro-levels in mind.
Build with people
Harness the knowledge inside & outside your organisation
Do not underestimate the insights held by your employees, users, and other stakeholders. Harness their knowledge and build your organisation, services, and processes around or with them. The better you meet their needs, expectations, and habits; the better your organisation will serve its mission.
Embed learning in the journey
Test assumptions, concepts, experiences and solutions before the stakes get high
Don’t wait to find out if you are onto the right path. Design has tools for poking the emerging solution and finding gaps, potential problems, and things that work. Embed low-cost, safe, playful experimentation in the project from the start. It will produce better solutions, minimise risk, and save time and money in the long term.